I Love You, Let's Meet

Interesting discrepancy between the vocabulary and the visuals for “Muddy Matches”. They’re getting plugged in “Farmers Weekly” and they say their members only need to like mud, but all the footage is of horse-show jumping (excuse me, point-to-point). No pig farmers or potato farmers in sight.

Yet the spokeswoman makes a big deal out of everyone “from the countryside” being welcome. If I were British, no doubt I’d be able to decode the class signifiers and understand instantly if this was a site for the very posh only. But “mud” and “farmer” threw this urban, American populist off. Note the contrast with the American farmer online dating site.