ISO better label than “Boomer”
I’d go with “hipster d’un certain age” were I marketing this site. I’d been pondering earlier whether it mightn’t be nice to cruise separately from all the cute, young things, and I guess the market research said yes.
“The Boomers” inspire such loathing in people my age and younger, and I’m no longer sure why. That scorn for the same demographic was in the 80s directed at “yuppies” — referring to once-idealistic people who sold out, man. Now I think the scorn heaped on those born 1946-1965 is just ageism, maybe combined with frustration at the total co-opting of youth culture and rebellion, and maybe even jealousy that the boomers had a moment of idealism and relevance and power before their music and attitudes became car commercials. “Selling out” is still unattractive to some 20-somethings, but it’s much harder to pin down what it means, and I think some of the boomer-hatred has to do with that confusion.
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