self-deprecation as seduction
As anyone who’s a sucker for funny knows, this is the eternal online dating dilemma: If a guy describes himself as utterly unmateable, but he does it amusingly, do you answer? If I lived in England, it seems, it’d be an easier choice. Obviously these brainiac Brits can separate out their content from their style. Their boasting about their repulsiveness is so perverse it’s practically French, but it seems to work for them.
I remember a nerve ad whose headline was “You had me at ‘bend me over the sofa, stallion’” and I laughed and was tempted — but I didn’t write. Maybe I need to be more European.
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